One of the ladies in tech we absolutely love is Cindy Gallop, former head of BBH America, now CEO of the startup Make Love Not Porn, and a serious advocate for women-in-tech. If you haven’t seen Cindy speak, we can’t recommend it enough.
Before switching to tech, Gallop was a major proponent of the value of well made advertising. As she has explained, “people love advertising in particular,” ask anyone what their favorite commercial is and they will be sure to tell you all about their favorite spot, “but they hate advertising in general.”
It’s too bad, because, as it turns out, advertising in general, and online advertising in particular, is big business. Today, online advertising is a $31 billion dollar industry and it is slated to grow enormously over the next five years, as brands shift their advertising dollars from tv and print, to digital.
Whether you work for a neighborhood restaurant looking to place ads in your local blog or a multi-national corporation looking to create a $1 million advertising campaign, it’s in your best interest to keep tabs on the ever-changing world of online advertising.
Below you will find a list of resources to get you up-to-speed on the latest online advertising technologies, as well as resources that will inspire you to create innovative, integrated campaigns, that people will be talking about for years. So hop to it! Make Cindy proud.
The IAB, or interactive advertising bureau, is the advertising industry association responsible for setting standards and monitoring the industry. The iab site is a great place to find in-depth information on the industry as a whole, as well as existing and new ad formats. There is also a comprehensive list of advertising terms on the site and great videos and reports that you can use to get up to speed or stay current as things rapidly change.
Emarketer and MediaPost are both research and analytics firms that focus on digital media and advertising. They produce articles and reports on online media, advertising and social media. Although some of the content is behind a paywall, you can still find a ton of valuable information for free on these sites and they are a great resource for finding trends and data.
AdWeek and AdAge are the two primary publications aimed at the advertising industry. Both provide a ton of insider information–who is moving from Firm A to Firm B or which agency just landed that big Nike account that was up for grabs. There is also great profiles of recent campaigns and announcements regarding new advertising platforms and tools.
PaidContent (now owned by GigaOm) is a great resource for information on online media, social media and advertising. It provides more of a high-level overview of the media industry; but, there are a slew of valuable articles that can be useful in helping you stay abreast of industry trends.
Creative Review is like the Vogue of advertising. It is a great source for finding inspiration if you’re looking to create a campaign or think of innovative ways to integrate social media and advertising.